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Making Effective Media Happen
Making Effective Media Happen
Author: Michael Brown
Dealing with the media can be extremely daunting and fraught with danger without a well-prepared approach. Some companies have lost millions of dollars because of poorly handled public relations. Some small businesses have been driven out of existence by bad press. This book shows individuals how to prepare their messages, deal with difficult in...  more »
ISBN-13: 9781865089430
ISBN-10: 1865089435
Publication Date: 11/1/2002
Pages: 128
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Publisher: Allen & Unwin
Book Type: Paperback
Members Wishing: 0
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