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The Making of Harcourt General: A History of Growth through Diversification, 1922-1992
The Making of Harcourt General A History of Growth through Diversification 19221992
Author: Bettye H. Pruitt, Harvard Business School Press
Spanning the conglomerate era, 1980s' "merger mania," and the painful restructuring of the 1990s, The Making of Harcourt General documents the fascinating story of one company's diversification, including General Cinema's (as the company used to be called) entry into soft-drink bottling, its white knight rescue of department store chain Carter H...  more »
ISBN-13: 9780071035897
ISBN-10: 0071035893
Publication Date: 6/1/1994
Pages: 320
Edition: 1
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Publisher: Mcgraw-Hill (Tx)
Book Type: Hardcover
Members Wishing: 0
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