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Making Marketing Happen: How Great Companies Make Strategic Planning Work
Making Marketing Happen How Great Companies Make Strategic Planning Work
Author: Brian Smith
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or b...  more »
ISBN-13: 9780750662482
ISBN-10: 0750662484
Publication Date: 6/29/2005
Pages: 336
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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