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Making People Respond - Design For Marketing & Communications
Making People Respond - Design For Marketing Communications Author:Primo Angeli Inc. Saul Bass: "Primo is one of the entrepreneurial spirits that have changed the face of our profession. The work over the past years has been so diverse, so prolific and of such excellence, that I believe it has inspired many young designers." — Anne Telford, Communication Arts Magazine: "In Italian, 'Primo' means first. You could just leave it at ... more »that when discussing the design work of Primo Angeli. But let me add that his design solutions are always impeccably elegant and fresh."
David Meckel, Dean of Architectural Studies, California College of Arts and Crafts: "I think Primo's main strength lies in his ability to create images and packaging that this 'transhistorical.' Designs like Lucca, Boudin and Henry Weinhard embody the comfort that results in timeless design."
Kathleen Reinmann, Editor, HOW Magazine: "It's tough to pinpoint a Primo 'style.' Primo designs with the client's needs at the forefront of everything else he does. Ultimately, Primo designs appeal to the consumer -- something at which he's been extraordinarily successful."
Dr. Kevin Starr, State Librarian of California: "I believe Primo Angeli is a living treasure of California."« less