The difference between a successful product and one that wasn't successful is hard for the average person to understand. Coffee in tea bags failed;so did tea for instant coffee makers. why wasn't chocolate stying gel a winner? Why can't you still buy I.T. cheese spray(one case will flavor more popcorn then 4 pounds of butter)but not finger frosting. The gods of marketing are fickle and inscrutable..This is David Owen's jouney through the back alley of American capitalism-hilarious, yet reveling!

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