Book Reviews of The Man Who Invented Saturday Morning : And Other Adventures in American Enterprise

The Man Who Invented Saturday Morning : And Other Adventures in American Enterprise
The Man Who Invented Saturday Morning And Other Adventures in American Enterprise
Author: David Owen
ISBN-13: 9780394568102
ISBN-10: 0394568109
Publication Date: 2/12/1988
Pages: 215
Edition: 1st ed
Rating:
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Publisher: Villard
Book Type: Hardcover
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The difference between a successful product and one that wasn't successful is hard for the average person to understand. Coffee in tea bags failed;so did tea for instant coffee makers. why wasn't chocolate stying gel a winner? Why can't you still buy I.T. cheese spray(one case will flavor more popcorn then 4 pounds of butter)but not finger frosting. The gods of marketing are fickle and inscrutable..This is David Owen's jouney through the back alley of American capitalism-hilarious, yet reveling!