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Management: Competing in the New Era
Management Competing in the New Era
Author: Thomas S. Bateman, Carl P. Zeithami, Scott Snell
Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovatio...  more »
ISBN-13: 9780071122993
ISBN-10: 0071122990
Edition: 5th International st
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Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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