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Management of Electronic and Digital Media
Management of Electronic and Digital Media
Author: Alan B. Albarran
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) i...  more »
ISBN-13: 9781111344375
ISBN-10: 111134437X
Publication Date: 1/1/2012
Edition: 5
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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