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Management of Electronic Media
Management of Electronic Media
Author: Alan B. Albarran
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of ...  more »
ISBN-13: 9780534262747
ISBN-10: 0534262740
Publication Date: 7/3/1996
Pages: 352
Edition: 1st
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Publisher: Wadsworth Publishing Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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