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Management of Electronic Media (with InfoTrac)
Management of Electronic Media - with InfoTrac
Author: Alan B. Albarran
In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Su...  more »
ISBN-13: 9780534561918
ISBN-10: 0534561918
Publication Date: 8/16/2001
Pages: 336
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Publisher: Wadsworth Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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