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Management and Marketing of Services (Contemporary Business S.)
Management and Marketing of Services - Contemporary Business S.
Author: Peter Mudie, Angela Cottam
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. — This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of s...  more »
ISBN-13: 9780750635943
ISBN-10: 0750635940
Publication Date: 7/13/1999
Pages: 306
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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