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The Managers Guide to Competitive Intelligence
The Managers Guide to Competitive Intelligence
Author: John J. McGonagle, Carolyn M. Vella
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their ...  more »
ISBN-13: 9780313017346
ISBN-10: 0313017344
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Book Type: Unknown Binding
Other Versions: Hardcover
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