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The Manager's Guide to Competitive Intelligence
The Manager's Guide to Competitive Intelligence
Author: John J. McGonagle, Carolyn M. Vella
Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to ...  more »
ISBN-13: 9781567205718
ISBN-10: 1567205712
Publication Date: 9/30/2003
Pages: 272
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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