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Managing Business Relationships
Managing Business Relationships
Author: Lars-Erik Gadde, Hakan Hakansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson
No company can be an island in todays business environment. All firms are locked into a complex network of relationships with their suppliers, customers and other business partners. The management of these relationships is a critical task on which a companys very existence depends. Over the past twenty years, members of the Industrial Marketing ...  more »
ISBN-13: 9780471970750
ISBN-10: 0471970751
Publication Date: 4/1998
Pages: 280
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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