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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Managing Content Marketing The RealWorld Guide for Creating Passionate Subscribers to Your Brand
Author: Robert Rose, Joe Pulizzi
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage c...  more »
ISBN-13: 9780983330714
ISBN-10: 0983330719
Publication Date: 8/29/2011
Pages: 138
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Publisher: CMI Books, Division of Z Squared Media, LLC
Book Type: Paperback
Members Wishing: 1
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