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Managing Export Marketing
Managing Export Marketing
Author: Bernard Katz
This book is an invaluable guide to any business-person or student who wishes to acquire a comprehensive knowledge of how to export. The difference between marketing and selling is explained and guidance is given for marketing overseas. A question and answer format is adopted throughout the book which is designed to provide the reader with an ea...  more »
ISBN-13: 9780566026591
ISBN-10: 0566026597
Publication Date: 10/22/1987
Pages: 200
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Publisher: Gower Publishing Ltd
Book Type: Hardcover
Members Wishing: 0
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