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Managing Innovation, Design and Creativity
Managing Innovation Design and Creativity
Author: Bettina von Stamm
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for...  more »
ISBN-13: 9780470510667
ISBN-10: 0470510668
Publication Date: 5/19/2008
Pages: 592
Edition: 2
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 1
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