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Managing Innovation: Integrating Technological, Market and Organizational Change
Managing Innovation Integrating Technological Market and Organizational Change
Author: Joe Tidd, John Bessant
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. — Now in its fifth edition, Managing Innovation has been fully ...  more »
ISBN-13: 9781118360637
ISBN-10: 111836063X
Publication Date: 7/10/2013
Pages: 680
Edition: 5
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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