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Managing Quality Fads: How American Business Learned to Play the Quality Game
Managing Quality Fads How American Business Learned to Play the Quality Game
Author: Robert E. Cole
U.S. managers tend to look at the quality challenge posed by Japanese industry in the early 1980s as a challenge slowly yet successfully met. Academics see the emergent quality movement as just another fad. This book is about reconciling these images. Can managers learn from fads? Robert Cole explores the reasons behind American industry's slow ...  more »
ISBN-13: 9780195122602
ISBN-10: 0195122607
Publication Date: 1/8/1999
Pages: 284
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Publisher: Oxford University Press
Book Type: Hardcover
Members Wishing: 0
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