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Managing Services: Using Technology to Create Value
Managing Services Using Technology to Create Value
Author: Mark M. Davis, Janelle N. Heineke
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a r...  more »
ISBN-13: 9780072858198
ISBN-10: 0072858192
Pages: 443
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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