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Managing Systematic and Ethical Public Relations Campaigns
Managing Systematic and Ethical Public Relations Campaigns
Author: Mark P McElreath
More than 50 case studies show students how different types of organizations apply current communication theories and tactics. In-depth coverage of ethical decision-making helps students understand the complexities facing public relations practitioners.
ISBN-13: 9780697288820
ISBN-10: 069728882X
Publication Date: 10/1/1996
Pages: 464
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Publisher: William C Brown Pub
Book Type: Paperback
Members Wishing: 0
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