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Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla
Mao in the Boardroom Marketing Genius from the Mind of the Master Guerrilla
Author: Gabriel Stricker
Young professionals adore books like The Worst Case Scenario Survival Handbook and The Best of the Onion, but only find dreary Spencer Johnson doorstops to read for work. Enter Mao In the Boardroom. Mao in the Boardroom complements Mao's sage sayings with brief and pointed case histories of today's leading free-market guerillas. Spiked with over...  more »
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ISBN-13: 9780312310851
ISBN-10: 0312310854
Publication Date: 6/28/2003
Pages: 272
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Publisher: St. Martin's Griffin
Book Type: Paperback
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