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The Market is Chaos: The Tao of Marketing
The Market is Chaos The Tao of Marketing
Author: Steve Burns
Marketing has lost its way. It has become buried under layers of processes, checklists and analysis. There is no room left for creativity, intuition or original ideas. Marketing strategies are defined by SWOT charts, demographics and hundreds of pages of market studies. Decisions are made by spreadsheets and checklists. Creative marketing is dea...  more »
ISBN-13: 9781470013264
ISBN-10: 1470013266
Publication Date: 5/16/2012
Pages: 100
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Publisher: CreateSpace Independent Publishing Platform
Book Type: Paperback
Members Wishing: 0
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