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Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Portable MBA (Audio))
MarketDriven Management Using the New Marketing Concept to Create a CustomerOriented Company - Portable MBA Audio
Author: Frederick E. Webster
Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and...  more »
ISBN-13: 9780787112097
ISBN-10: 0787112097
Publication Date: 2/1997
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Publisher: Audio Literature
Book Type: Audio Cassette
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