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The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
The Market Driven Organization Understanding Attracting and Keeping Valuable Customers
Author: George S Day
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, an...  more »
ISBN-13: 9780684864679
ISBN-10: 0684864673
Publication Date: 11/10/1999
Pages: 304
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
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