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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Market Like You Mean It Engage Customers Create Brand Believers and Gain Fans for Everything You Sell
Author: Al Lautenslager
Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and bu...  more »
ISBN-13: 9781599185354
ISBN-10: 1599185350
Publication Date: 7/15/2014
Pages: 265
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Publisher: Entrepreneur Press
Book Type: Paperback
Members Wishing: 0
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