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The Market Oriented University: Transforming Higher Education
The Market Oriented University Transforming Higher Education
Author: John Davis, Mark Farrell
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations a...  more »
ISBN-13: 9781781004913
ISBN-10: 1781004919
Publication Date: 7/27/2016
Pages: 272
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Publisher: Edward Elgar Pub
Book Type: Hardcover
Members Wishing: 0
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