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Market Response Models : Econometric and Time Series Analysis (International Series in Quantitative Marketing)
Market Response Models Econometric and Time Series Analysis - International Series in Quantitative Marketing
Author: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models.-discusses techniques and findings spawned by the marketing inf...  more »
ISBN-13: 9781402073687
ISBN-10: 1402073682
Publication Date: 1/31/2003
Pages: 520
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Publisher: Springer
Book Type: Paperback
Other Versions: Hardcover
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