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Market Segmentation : How to do it, how to profit from it
Market Segmentation How to do it how to profit from it
Author: Malcolm McDonald, Ian Dunbar
* McDonald and Dunbar are the leading author team in this area — * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business — * The book has a textbook feel, which highlights the diagrams and market maps (key elements...  more »
ISBN-13: 9780750659819
ISBN-10: 0750659815
Publication Date: 10/1/2004
Pages: 512
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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