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Market Segmentation: How to Do It and How to Profit from It
Market Segmentation How to Do It and How to Profit from It
Author: Malcolm McDonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmen...  more »
ISBN-13: 9781118432679
ISBN-10: 1118432673
Publication Date: 11/28/2012
Pages: 512
Edition: Revised 4th Edition
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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