Skip to main content
PBS logo
 
 

Search - Market Segmentation: How to Do It, How to Profit from It

Market Segmentation: How to Do It, How to Profit from It
Market Segmentation How to Do It How to Profit from It
Author: Malcolm McDonald, Ian Dunbar
* McDonald and Dunbar are the leading author team in this area — * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business — * The book has a textbook feel, which highlights the diagrams and market maps (key elements...  more »
ISBN-13: 9781906884185
ISBN-10: 1906884188
Publication Date: 6/29/2010
Pages: 508
Edition: 4
Rating:
  ?
0 stars, based on 0 rating
Publisher: Goodfellow Publishers Limited
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.