Skip to main content
PBS logo
 
 

Search - Market Segmentation

Market Segmentation
Market Segmentation
Author: Malcolm McDonald, Ian Dunbar, Malcolm McDonald, Ian Dunbar
* McDonald and Dunbar are the leading author team in this area — * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business — * The book has a textbook feel, which highlights the diagrams and market maps (key elements...  more »
ISBN-13: 9780333733707
ISBN-10: 0333733703
Publication Date: 6/17/1998
Pages: 400
Rating:
  ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.