Skip to main content
PBS logo
 
 

Search - Market-Driven Management : Strategic and Operational Marketing

Market-Driven Management : Strategic and Operational Marketing
MarketDriven Management Strategic and Operational Marketing
Author: Jean-Jacques Lambin
Taking a market approach, the author challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. Peppered throughout with numerous international case vignettes and examples from a range of manufacturing, service, consumer and business-to-business sectors, the text ends with 10 extensive case studies.
ISBN-13: 9780312231859
ISBN-10: 0312231857
Publication Date: 5/19/2000
Pages: 768
Rating:
  ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.