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Market-Led Strategic Change: Transforming the Process of Going to Market (Marketing Ser)
MarketLed Strategic Change Transforming the Process of Going to Market - Marketing Ser
Author: Nigel Piercy
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! — In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, ...  more »
ISBN-13: 9780750632850
ISBN-10: 0750632852
Publication Date: 2/1998
Pages: 665
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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