Marketing 2007 2008 Textbook Only Author:Charles Lamb MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances y... more »ou will be prepared for and engaged in your principles of marketing course.« less