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Marketing 2012
Marketing 2012
Author: William M. Pride, Ferrell
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive mar...  more »
ISBN-13: 9780538475402
ISBN-10: 0538475404
Publication Date: 1/11/2011
Pages: 800
Edition: 16
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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