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Marketing in Action
Marketing in Action
Author: John Sutherland
An examination of marketing and the way in which it works in practice, this book considers market segmentation, research, planning, product development, communications, pricing and demand. The world of advertising and public relations is discussed and overseas markets assessed.
ISBN-13: 9780273034599
ISBN-10: 0273034596
Pages: 288
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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