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Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Marketing Analytics DataDriven Techniques with Microsoft Excel
Author: Wayne L. Winston
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offe...  more »
ISBN-13: 9781118373439
ISBN-10: 111837343X
Publication Date: 12/9/2013
Pages: 648
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 1
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