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Marketing for Architects and Engineers: A new approach
Marketing for Architects and Engineers A new approach
Author: Brian Richardson
Architects and engineers facing the challenges and changes of the construction marketplace in the 1990s and beyond need to develop a new marketing agenda. The new marketing discipline of scenario planning, synthesis marketing and strategic mapping is forward-looking and intuitive - a radical move away from methods of traditional marketing. This...  more »
ISBN-13: 9780419202905
ISBN-10: 0419202900
Publication Date: 11/1/1996
Pages: 148
Edition: 1st ed
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Publisher: Taylor & Francis
Book Type: Paperback
Members Wishing: 0
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