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Marketing: Best Practices
Marketing Best Practices
Author: Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, Michael D. Hutt, Bilaji Krishnan, John H., Jr. Lindgren, Robert F. Lusch, Ilkka A. Ronkainen, Bert Rosenbloom, Jagdish N. Sheth, Terence A. Shimp
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all o...  more »
ISBN-13: 9780030349997
ISBN-10: 0030349990
Publication Date: 7/9/2002
Pages: 650
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
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