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Marketing Book, Fifth Edition
Marketing Book Fifth Edition
Author: Michael Baker
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. — Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume a...  more »
ISBN-13: 9780750655361
ISBN-10: 0750655364
Publication Date: 12/11/2002
Pages: 834
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Other Versions: Hardcover
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