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Marketing and the Bottom Line
Marketing and the Bottom Line
Author: Tim Ambler
(Prentice Hall, Pearson Education) Sheds light on how a company can measure the performance of marketing strategies and get a clear picture, avoiding surprises and achieving the strategies that work best.
ISBN-13: 9780273642480
ISBN-10: 0273642480
Publication Date: 9/27/2000
Pages: 256
Edition: 1st
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Publisher: Addison Wesley Longman
Book Type: Hardcover
Members Wishing: 0
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