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The Marketing Casebook: Cases and Concepts
The Marketing Casebook Cases and Concepts
Author: Sally Dibb, Lyndon Simkin
Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problem...  more »
ISBN-13: 9781861526243
ISBN-10: 1861526245
Publication Date: 10/5/2000
Pages: 337
Edition: 2
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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