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Search - Marketing in Central and Eastern Europe (East-West Business Series) (East-West Business Series)

Marketing in Central and Eastern Europe (East-West Business Series) (East-West Business Series)
Marketing in Central and Eastern Europe - East-West Business Series
Author: Erdener Kaynak, Jan Nowak
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries?marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies...  more »
ISBN-13: 9780789000392
ISBN-10: 0789000393
Publication Date: 6/9/1997
Pages: 101
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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