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Marketing Challenges: Cases and Exercises
Marketing Challenges Cases and Exercises
Author: Christopher H. Lovelock, Charles B. Weinberg
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic c...  more »
ISBN-13: 9780070388024
ISBN-10: 0070388024
Publication Date: 3/1/1993
Pages: 628
Edition: 3rd
Rating:
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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