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Marketing Challenges
Marketing Challenges
Author:
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic c... more »
Author:
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic c... more »
ISBN-13: 9780071125130
ISBN-10: 0071125132
Publication Date: 6/1/1993
Pages: 628
Edition: 3rd
Rating: ?
ISBN-10: 0071125132
Publication Date: 6/1/1993
Pages: 628
Edition: 3rd
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
