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Marketing Changes
Marketing Changes
Author:
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another æcapstoneÆ or æhonoursÆ course in the subject. It brings the student up-to-date with current marketing thought and practice without imposing the standard and rather tired theory used in m... more »
Author:
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another æcapstoneÆ or æhonoursÆ course in the subject. It brings the student up-to-date with current marketing thought and practice without imposing the standard and rather tired theory used in m... more »
ISBN-13: 9781861526731
ISBN-10: 1861526733
Publication Date: 4/24/2003
Pages: 416
Edition: 1
Rating: ?
ISBN-10: 1861526733
Publication Date: 4/24/2003
Pages: 416
Edition: 1
Rating: ?
0 stars, based on 0 rating
Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
