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Marketing Channel Strategy (8th Edition)
Marketing Channel Strategy - 8th Edition
Author: Robert Palmatier, Louis Stern, Adel El-Ansary, Erin Anderson
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.   Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial f...  more »
ISBN-13: 9780133357080
ISBN-10: 0133357082
Publication Date: 1/6/2014
Pages: 496
Edition: 8
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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