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Marketing Channels
Marketing Channels
Author: Bert Rosenbloom
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
ISBN-13: 9780324316988
ISBN-10: 0324316984
Publication Date: 2/1/2007
Edition: 8
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Publisher: South-Western College Pub
Book Type: Hardcover
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