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Marketing Channels : A Management View
Marketing Channels A Management View
Author: Bert Rosenbloom
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technol...  more »
ISBN-13: 9780324186932
ISBN-10: 0324186932
Publication Date: 7/16/2003
Pages: 672
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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