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Marketing Channels (The Prentice-Hall series in marketing)
Marketing Channels - The Prentice-Hall series in marketing
Author: Louis W. Stern, Adel I. El-Ansary
(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.
ISBN-13: 9780135571583
ISBN-10: 0135571588
Publication Date: 11/1/1987
Pages: 608
Edition: 3rd
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Publisher: Longman Higher Education
Book Type: Hardcover
Members Wishing: 0
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